On Monday Time Warner and Adobe Systems announced their alliance to produce DRM and Flash publishing into three of Time Warner’s properties. The partnership includes Turner Broadcasting System, Home Box office, and Warner Bros. Entertainment.
This collaboration is done to create new video experiences for some of the online properties of the content providers.
It was also announced that HBO.com would soon be relaunched “making extensive use of the Adobe Flash Platform” It is told that the partnership is aimed at helping drive adoption and allowing the use of the Flash video platform on Time Warner-owned Web properties, by Jen Taylor, Adobe product manager.
He also said that the collaboration has also been formed to “foster collaboration and cooperation in some key areas, including driving innovations for rights management, driving analytics, and exploring new ways of monetizing content.”
Adobe is hopeful for the positive outcomes of the partnership. To promote this remark, Jen said, “This partnership gives us a chance to work with Time Warner across these three very different properties. It will be interesting to see how each of them embrace the web.”
Turner Broadcasting System provides CNN.com, its live online content. This is in reality an effort to substitute “HBO on Broadband” application, which is currently available on subscription basis currently limited to subscribers of Wisconsin’s Time Warner service’s subscribers.
Also Flash is already used by Time Warner to power streaming movie trailers, news videos and TV shows on the The WB and CNN.com.
